Monthly Archives: May 2016

Think Customers Trust Your Brand? Authenticity Plays A Major Factor in Customer Trust You think you have a strong brand that brings in the customers through the front doors and the virtual doors of your eCommerce site. Business is booming. Things can't get any better than this as people trust your brand. Or do they?…

Facebook's Recent Algorithm Change Punishes Clickbait and Rewards Quality Those secret algorithms are everywhere online, nowadays. They control what people see and engage with, pushing some content to the forefront while punishing pages that don't abide by the rules. Recently, Facebook pushed out a new algorithm change that small businesses should be aware of when…

Cracking Facebook Marketing: Figuring Out What Works and What Doesn't Nobody said that marketing strategies were predictable. You have no idea what the next big thing is, what tagline will catch the attention of customers, and what product or service will explode in the market to cause such a rage that you can barely keep…

7 Digital Marketing Trends to Make Note of This Summer Not even online marketing remains static. As consumers allow mobile devices to dictate how they make purchases from companies, more businesses are seeking out digital marketing strategies to reach this population segment. The summer of 2016 will usher in some unique marketing trends that businesses…