With an eventful 2017 coming to a close, it’s time to start preparing for the SEO changes that the new year will bring. Here are the most talked about new features that you’re going to have to pay close attention to in the coming year. Start implementing these practices now, and be ahead of the game when the clock strikes midnight on New Year’s Eve.
SERP, or Search Engine Results Pages are changing. With all of the knowledge panels or featured snippets and more that are featured on these pages, searchers attention is getting sidetracked from organic results. While an organic #1 ranking is still one of the better ways to be found, it’s getting harder to be found that way, as other things above rankings on the page are starting to pull at the attention of searchers.
One of the best ways to stay with the trends on this one, is monitor the SERP features that show up for your ranking keywords. If you’re finding features that are stealing traffic from your organic ranking, perhaps it’s best to join in the trend. If your competitors are being found there, you should be too.
Consider that some users are using voice search to find things. But what if most users are? Recent Google reports say that over 50 percent of teens and 40 percent of adults are using voice search now. How does this impact you? If you think about how voice search works, you’ll realize that they’re using a whole different set of keywords. Instead of using simple and short keywords, they’re using whole conversational sentences to find things. They’re not using the same lingo to search as they do in a search engine. Think of what kinds of questions people would use to search for you, and incorporate that language into your site, as you would for keywords.
Convincing Google that you have great content has always been hard, and lately it’s been getting harder. Google looks at what term are related and develops an expectation as to whether the terms are going to appear in similar contexts. If your content essentially follows what Google expects it to, it will deem your content as comprehensive content, which will earn you points.