Are Your Images Optimized?

Amazing images are front and center on your page but you are struggling with how to optimize them for image searches on Google, Bing, and other search engines? Look no further, we’ve created a checklist for best practices on image optimization. Let’s lay strong groundwork for your images.

1). Image Size

Size matters in the case of image size. Images should be of high quality and large enough to be suitable enough to view but small as possible- while retaining image quality- so that loading the images does not delay page load times, which is an influential component with both traditional and image search rankings.

2). File Names

Sometimes a name says it all.  When naming your image files be sure to be short and sweet in addition to using relevancy with keywords that are appropriate to the image and page content.  By appropriately naming your image file, Google locates the content of your image.  Stay short and specific in description while keeping keywords separated by hyphens instead of creating one long, connected statement. For example: ‘it-is-a-great-day.jpg.’ instead of ‘itisagreatday.jpg.’

3). Alt Tags

Image alt tags provide textual information when images cannot be displayed, such as in the case where users possess a vision disability who use text-only browsers. Therefore making accurate alt tags description of images even more valuable.  Another value of these well described alt tags can also be used as an SEO tool for incorporating targeted keywords. Optimally, an alt tag should be a concise phrase with no more than 125 characters, including spaces. For example ‘It Is A Great Day.’

4). Captions

Search engines often use the text that is found on a page near images as a ranking signal. Plan on including a relevant caption with an image to provide continued information to the search engines about the content of the image at hand. Five to ten words are ideal and keywords can be used as deemed appropriate.

5). Title Tags

Image titles are displayed when a cursor hovers over the image. While we are unsure as to whether these tags play a role in Google’s ranking algorithm, utilizing this function is a best practice factor and including appropriate keywords will not hinder your rankings.

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