We love being able to say, ‘you heard it here first.’ So moving forward into 2015 we offer our crystal ball into the future of content marketing trends.
Writing is no longer the overlooked sibling in the communication family. Words mean more now than ever, just in the written form. Blog posts are continuing the momentum to help in the all too important link building realm. Most social media is a word centered avenue to communicate with fans and potential customers. Press releases on anything and everything to do with your brand continue to provide value in gaining authority within search engines. The more engaging the content, the better. Are you questioning if, in this digital age, of YouTube, Instagram, and Podcasts perhaps writing is not as valuable or important? Actually, it matters even more. Good writing is timeless and never loses its marketing luster. By putting your best foot –or authorship- forward you use your best words to channel profoundness into your message. Choose your words well, write with style, and with your demographic in mind. Your audience not only wants but expects to be entertained at the same time receiving relevant information.
2015 is the year for thinking outside of the box, delivering more than expected, being thoughtful and empathic to your demographic, and do so frequently. So don’t be timid to be original. The cookie cutter approach is so 2014.